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1 Transforming Lives
Lots of ideas and products popping up everywhere, but not many are packaged to significantly impact lives. Our innovation process starts with this question: will this concept connect with its users and considerably expand their confines?
2 Simple Productivity
If something new simplifies tasks, processes, engagement or delivery then it is worth a second look. At first glance, simplicity may seem unattractive, but taking the simplified path rewards with clarity, focus and effectiveness.
3 New Ecosystems
Successful innovations are themselves success enablers – foundations for others to build on and grow. If an idea opens up interfaces for other ideas to plug in, if a product can become the natural home for other products, then it will succeed.